The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Magazine / Full Page or Spread - Single
Annual ID
13116A
About the Work
Loctite:
Loctite wanted to increase the sale of the pack. Therefore we had to come up with ideas that introduce the product function and would also get people excited about price. The main function it?s a glue for almost everything.
Solution:
With an eye catchy visual we demonstrated the benefit of having everything back with an amazing prices.
The result:
For Everything with Loctite price. And that?s what the illustration shows. Wooden chairs, leather sofa, metal lamp, Chinese antiques and much more. All with the cheap price of loctite.
Loctite wanted to increase the sale of the pack. Therefore we had to come up with ideas that introduce the product function and would also get people excited about price. The main function it?s a glue for almost everything.
Solution:
With an eye catchy visual we demonstrated the benefit of having everything back with an amazing prices.
The result:
For Everything with Loctite price. And that?s what the illustration shows. Wooden chairs, leather sofa, metal lamp, Chinese antiques and much more. All with the cheap price of loctite.
2013 Awards
Total Points: 5
Merit
Credits
Related Awards
