The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Out Of Home / Billboards - Campaign
Annual ID
13166A
About the Work
Dirt is Good. Especially when it?s the result of your kids going out into the world to have fun, explore, learn and create.
We commissioned 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures depicting aspirational futures. Kids were then encouraged to interact with them, messing up their clothes along the way.
These visuals were then used in press, posters and point-of-sale.
We commissioned 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures depicting aspirational futures. Kids were then encouraged to interact with them, messing up their clothes along the way.
These visuals were then used in press, posters and point-of-sale.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Dominic Stallard
Karen Vermeulen
Kirk Gainsford
Creative Director
Dominic Stallard
Kirk Gainsford
Photographer
Sebastian Siah
Writer
Natalie Rose
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