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Category
Out Of Home / Billboards - Campaign
Annual ID
13170A
About the Work
The B&B hotels combine comfort, style and a good price to an overall enjoyable hotel stay. The aim of the campaign was to bring this idea to life with strong visuals, aiming to increase both awareness and guest numbers of B&B Hotels.
There are 2 things that stressed travellers are most looking forward to when checking into a hotel: a comfortable bed and a good breakfast the next morning. We are bringing these 2 desires together on our executions in an unseen and creative way. We show hotel beds that with the arrangement and color of the linen and cushions reminding you of delicious breakfast sandwiches and make clear that here, guests are getting both: a relaxing sleep and a delicious breakfast
There are 2 things that stressed travellers are most looking forward to when checking into a hotel: a comfortable bed and a good breakfast the next morning. We are bringing these 2 desires together on our executions in an unseen and creative way. We show hotel beds that with the arrangement and color of the linen and cushions reminding you of delicious breakfast sandwiches and make clear that here, guests are getting both: a relaxing sleep and a delicious breakfast
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Anne Henkel
Christian Kuzman
Creative Director
Diana Sukopp
Photographer
Marc Wuchner
Writer
Felix Seiffert
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