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Category
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID
13196A
About the Work
BRIEF
Our brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger
gets into every nook and cranny, killing insects before they get too comfortable.
IDEA
Doom Fogger prevents insects from making your home, their home.
EXECUTION
Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments.
This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
Our brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger
gets into every nook and cranny, killing insects before they get too comfortable.
IDEA
Doom Fogger prevents insects from making your home, their home.
EXECUTION
Using cracks on outdoor walls, we created a make-believe world, showing cockroaches in different environments.
This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Sifiso Nkabinde
Creative Director
Matthew Brink
Adam Livesey
Justin Wright
Designer
Russell Scott
Chris Drake
Illustrator
Paintopia
Photographer
Russell Scott
Sound Designer
Lovemore Nkuna
Writer
Thokozani Mashigo
Agency Producer
Sharon Cvetkovski
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