The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Collateral / Posters - Single
Annual ID
13213A
About the Work
Since its first prototype Leica cameras have always been made by hand. In order to celebrate the brand's 100th anniversary in 2013, the brand wanted to give a special gift to its more special clients.
Acrylic Posters with detachable pieces in the format of the camera were delivered to an exclusive mailing of Leica fans so these people had a taste of how it would be like to assemble their own Leica.
The poster measurements are 42 x 70 cm, and once its parts are assembled the Leica camera dimensions are 13 x 8 x 8.5 cm. The 10 top clients of Leica Store S„o Paulo have received it.
Acrylic Posters with detachable pieces in the format of the camera were delivered to an exclusive mailing of Leica fans so these people had a taste of how it would be like to assemble their own Leica.
The poster measurements are 42 x 70 cm, and once its parts are assembled the Leica camera dimensions are 13 x 8 x 8.5 cm. The 10 top clients of Leica Store S„o Paulo have received it.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Marcelo Ribeiro
Group Creative Director
Fabio Fernandes
Eduardo Lima
Designer
Marcelo Ribeiro
Writer
Leandro Dolfini
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