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2013 One Show - Advertising

Mobile Medic

Agency George Patterson Y&R / VML / Melbourne

Client Defence Force Recruiting

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Category

Collateral / Posters - Campaign

Annual ID

13019A

About the Work

The brief was to recruit medical students worthy of a Defence University Sponsorship.

To find the best we created MEDICALLY DIAGNOSABLE ADVERTISING - that turned the advertising into the entrance exam.

Mobile Medic allowed students to use a range of diagnostic techniques to identify and treat realmedical emergencies using their smart-phones.

2013 Awards

Total Points: 15

Silver Pencil

Credits

Art Director

Jake Barrow

Creative Director

Chris Northam
Ben Coulson

Writer

Matt Lawson
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