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Category
Collateral / Posters - Campaign
Annual ID
13232A
About the Work
We were asked to develop a poster campaign for Volkswagen Genuine Parts, because during these recessionary times consumers were choosing to fit cheaper ?no-name-brand? parts in their cars instead of the real thing.
Our unique insight was that many of the cheap and fake car parts that are on sale actually do fit our consumers? cars, leading them to believe that all will be well. The truth, however, is that these parts don?t work as they should, so before long something inevitably goes wrong with the car.
Our unique insight was that many of the cheap and fake car parts that are on sale actually do fit our consumers? cars, leading them to believe that all will be well. The truth, however, is that these parts don?t work as they should, so before long something inevitably goes wrong with the car.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Prabashan Gopalakrishnan Pather
Jamie Mietz
Creative Director
Chris Gotz
Prabashan Gopalakrishnan Pather
Jamie Mietz
Sanjiv Mistry
Writer
Sanjiv Mistry
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