The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Waiting. For seven years.

Agency Ogilvy Germany / Frankfurt

Client Foundation FOR LIFE -- for organ donation

Category

Public Service / Outdoor - Single

Annual ID

13294A

About the Work

12,000 people in Germany are waiting for a life-saving organ donation. Three of them die every day. And all because too few of us have an organ donor card. Make people aware of this desperate situation and convince them to get an organ donor card from www.fuers-leben.de.

2013 Awards

Total Points: 5

Merit

Credits

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