Operation Bethlehem?s key objective is to give the FARC guerrillas a guiding light that leads their way to freedom and to their families at Christmas.
The team travelled with army and navy protection, to key towns located close to FARC camps.
In a campaign that uses TV, Billboards and light, the agency, placed powerful beacon lights in key town plazas. They are currently illuminating the sky every night, giving the demobilizing guerrillas a direction to go to when they escape from their camps at night.
To ensure the FARC members are aware of the shafts of light, the agency incorporated the following activity into the mix.
Over 10,000 LED lights were dropped by the Army on foot and from helicopters, along key Guerrillas routes in the jungle, designed to guide the guerrillas during their escapes at night.
The agency created glow in the dark stickers, which the army laid out,