The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Integrated Branding / Public Service Campaign
Annual ID
13331G
About the Work
Last year The British Heart Foundation and Vinnie Jones set out to teach us a lesson we?ll never forget.
How to perform Hands-Only CPR
With incredible results.
Over 2.5 million people watched our training film online.
That?s 2.5 million people who now know how to save a life. Today 35 people owe their lives to someone who saw that ad. All of which is brilliant . But there?s still a job to be done.
CPR isn?t on the schools Curriculum. It should be.
The British Heart Foundation are lobbying parliament to get Life saving skills taught in all school.
Until then 8 year olds and above have a new hero.
Mini Vinnie shows kids how to perform CPR until a grown up arrives.
A 60 sec TVC launched the campaign while a longer online training film can be shared with schools, youth groups and after school clubs around the country.
How to perform Hands-Only CPR
With incredible results.
Over 2.5 million people watched our training film online.
That?s 2.5 million people who now know how to save a life. Today 35 people owe their lives to someone who saw that ad. All of which is brilliant . But there?s still a job to be done.
CPR isn?t on the schools Curriculum. It should be.
The British Heart Foundation are lobbying parliament to get Life saving skills taught in all school.
Until then 8 year olds and above have a new hero.
Mini Vinnie shows kids how to perform CPR until a grown up arrives.
A 60 sec TVC launched the campaign while a longer online training film can be shared with schools, youth groups and after school clubs around the country.
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Vicki Maguire
Jonathan Marlow
Creative Director
Nils Leonard
Vicki Maguire
Jonathan Marlow
Director
Steve Bendelack
Editor
Alistair Jordan
Matt Newman
Producer
Pamela Asbury
Writer
Vicki Maguire
Jonathan Marlow
Agency Producer
Jacqueline Dobrin
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