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Category
Consumer Television / 60 Second - Single
Annual ID
13337T
About the Work
Objective
Develop a TVC that positions the smart fortwo as the perfect city car.
Concept
We show the smart fortwo in an off-road environment where it fails every challenge. With these absurd images we turn a presumed weakness into a strength: Just like SUVs are not made for the city, the smart fortwo is not made for off-road driving. The spot thereby evokes a reversal conclusion: the smart fortwo is perfect for the city.
Target Audience
Mobile City Lovers: people who live in the city and search for a lifestyle-oriented mobility solution
Develop a TVC that positions the smart fortwo as the perfect city car.
Concept
We show the smart fortwo in an off-road environment where it fails every challenge. With these absurd images we turn a presumed weakness into a strength: Just like SUVs are not made for the city, the smart fortwo is not made for off-road driving. The spot thereby evokes a reversal conclusion: the smart fortwo is perfect for the city.
Target Audience
Mobile City Lovers: people who live in the city and search for a lifestyle-oriented mobility solution
2013 Awards
Total Points: 5
Merit
Credits
Production Company
Bigfish Filmproduction GmbH
Post-Production: Candy Mountain
Art Director
Jan Lorenz
Daniel Schweinzer
Ton Hollander
Group Creative Director
Ton Hollander
Jens Ringena
Jan Harbeck
David Mously
Wolfgang Schneider
Director
Daniel Warwick
Editor
Marty Schenk
Writer
Momme Clausen
Lukas Liske
Agency Producer
Silke Rochow
Steffen Gentis
Music / Sound
Andreas Bruhn
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