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Category
Consumer Television / :30/:25 - Campaign
Annual ID
13376T
About the Work
The idea behind the It?s Not Complicated campaign is to simplify the benefits of AT&T. So simple in fact, that even kids can get it. With that in mind, it only seemed natural to have kids, crazy logic and all, turn our messages into something fun, memorable, and above all, not complicated.
2013 Awards
Total Points: 5
Merit
Credits
Production Company
Caviar
Art Director
Rory Odani
Jesse Snyder
Creative Director
David Lubars
Jeff Spillane
Heather Gorman
Grant Smith
Director
Jorma Taccone
Brandon Trost
Producer
Melissa Chester
Agency Producer
Angela Narloch
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