The One Show
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Category
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID
13062T
About the Work
Public safety messages don?t work on young people. They ignore them because they hate being told what to do. We had to find a way to get young people to care about being safe around trains. Rather than tell people what to do, it joyfully highlighted a range of incredibly dumb ways to die, with being unsafe around trains at the very top of the list.
2013 Awards
Total Points: 25
Gold Pencil
Credits
Art Director
Pat Baron
Creative Director
John Mescall
Designer
Julian Frost
Writer
John Mescall
Agency Producer
Adrian Mills
Alec Hussain
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