The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branded Content / Online
Annual ID
13437T
About the Work
AT&T is responsible for some of the most advanced technologies that are making people?s lives better. But people still think of them as just a phone company. AT&T wanted us to change that.
Our solution was an immersive and interactive story about the magic and power of technology.
We partnered with a new network television show, FOX?s Touch, and wove our storyline into one of their storylines.
The common element was a mysterious object called a ?dodecahedron.?
As characters in the show and viewers alike began to ask more questions about the object, they were directed to the Daybreak website via a ?hacked? commercial that aired during the show?s finale.
Our solution was an immersive and interactive story about the magic and power of technology.
We partnered with a new network television show, FOX?s Touch, and wove our storyline into one of their storylines.
The common element was a mysterious object called a ?dodecahedron.?
As characters in the show and viewers alike began to ask more questions about the object, they were directed to the Daybreak website via a ?hacked? commercial that aired during the show?s finale.
2013 Awards
Total Points: 5
Merit
Credits
Production Company
RSA Films
Tim Kring Imperative
Art Director
David Carter
Danilo Boer
Creative Director
David Lubars
Greg Hahn
Designer
Jonas Eriksson
Jim Olofsson
Director
Jon Cassar
Sound Designer
Dinahmoe
Johan Belin
Erik Brattl?f
Jeff Witcher
Writer
Adam Reeves
Agency Producer
Julian Katz
Nicholas Gaul
Clemens Brandt
Joe Croson
Emily Cohen
Music / Sound
Visual Music
Bear McCreary
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