The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

Daybreak

Agency BBDO / New York

Client AT&T

Category

Branded Content / Online

Annual ID

13437T

2013 Awards

Total Points: 5

Merit

Credits

Production Company

RSA Films
Tim Kring Imperative

Writer

Adam Reeves

Creative Director

David Lubars
Greg Hahn

Director

Jon Cassar

Agency Producer

Julian Katz
Nicholas Gaul
Clemens Brandt
Joe Croson
Emily Cohen

Music / Sound

Visual Music
Bear McCreary
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