The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Branded Content / Online
Annual ID
13446T
About the Work
We were tasked with creating a piece of branded entertainment to support Pepsi Max?s endorsement of 20-year-old NBA Rookie of the Year Kyrie Irving.
Our idea: Disguise a top-tier NBA player like an old man and take him to a real pick-up basketball game. Create a compelling character and storyline which, if executed properly, would outlast the stunt itself.
Combining traditional cinematic storytelling with stunt marketing, we produced a 5-minute mini-movie, which captures the intensity of the game, the reactions of those in attendance, and the process of transforming young Kyrie Irving into aging Uncle Drew.
Our idea: Disguise a top-tier NBA player like an old man and take him to a real pick-up basketball game. Create a compelling character and storyline which, if executed properly, would outlast the stunt itself.
Combining traditional cinematic storytelling with stunt marketing, we produced a 5-minute mini-movie, which captures the intensity of the game, the reactions of those in attendance, and the process of transforming young Kyrie Irving into aging Uncle Drew.
2013 Awards
Total Points: 5
Merit
Credits
Related Awards
