Canon?s Project Imaginat10n is a social filmmaking experiment, led by two-time Oscar-winning director Ron Howard, setting out to prove that everyone is creative and anyone can sit in the director?s chair. To do this, we signed five celebrities from five different disciplines (technology, fashion, music, etc.) to make their directorial debuts. Then, we invited the masses to shape these films by submitting photographs to 10 storytelling themes, hoping to inspire these first-time directors. But instead of consumers just inspiring the films, we also invited them to create their own. Ultimately, the winning consumer directors will join the Celebrity Directors, screening their films at what has grown into an entirefilm festival, coming this fall.