The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2013 One Show - Advertising

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Agency Wieden + Kennedy, Portland / Portland

Client Old Spice

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Category

Consumer Radio / Single

Annual ID

13520R

About the Work

It is scientifically proven that the fresh scents of Old Spice can take you to unimaginable places. In this campaign, ?The Man Your Man Could Smell Like? uses his stimulating and soothing voice to transform the daily commute of female radio listeners into an unforgettable romantic experience.

2013 Awards

Total Points: 5

Merit

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