The One Show

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2013 One Show - Advertising

SMALL BUSINESS

Agency Contrapunto BBDO, S.A. / Madrid

Client MERCEDES BENZ/SMART

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Category

Consumer Radio / Campaign

Annual ID

13540R

About the Work

The Smart is a car that, thanks to its small size, uses the space in such a special way that leaves room for other cars in the city. With these executions, we show that with a Smart have room for you, and leave room for others. In this case we leave room for many local small businesses to be advertised.

2013 Awards

Total Points: 5

Merit

Credits

Group Creative Director

Carlos Jorge
Felix del Valle

Agency Producer

Gema Crespo
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