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2013 One Show - Advertising

Earphone Bully

Agency SapientNitro / Miami Beach

Client Project Rockit

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Category

Public Service / Radio - Single

Annual ID

13551R

About the Work

Earphonebully.org prepares kids for schoolyard bullies in a safe environment; gives people simple ways to speak up; and builds empathy in parents and bystanders. It?s also freely available for any anti-bully organisation to use.
Earphone Bully was created by a group of Australian parents after consulting with a bullying professional about the use of role play workshops in schools and the potential to take this online for anyone to use. Parents are encouraged to use it as an ice-breaker to open the dialogue about bullying with their kids and to understand what they might be going through. The Earphone Bully site explains, ?You don?t really know what it?s like until you step into their shoes.?

2013 Awards

Total Points: 5

Merit

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