The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service / Radio - Campaign
Annual ID
13556R
About the Work
One out of eleven deaths caused by car accident has to do with driving after drinking. To raise awareness we created radiospots describing the accident by the deceased victim himself: a radio ghost. The extraordinary about it: We installed small radiostations in the shape of wooden death crosses in Hamburg, at real places where car accidents caused by alcohol happened.
These small radiostations streamed the story of the deceased victim as a radiospot directly to the cars stopping nearby.
These small radiostations streamed the story of the deceased victim as a radiospot directly to the cars stopping nearby.
2013 Awards
Total Points: 5
Merit
Credits
Production Company
German Wahnsinn
Creative Director
Alexander Schill
Marc Vosshall
Till Diestel
Writer
Andreas Schriewer
Related Awards
