The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

Art, Copy & Code Website (Phase 2)

Agency 72andSunny / Los Angeles

Client Google Advertising Arts

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Category

Websites / Corporate Website

Annual ID

140015N

About the Work

We created Art, Copy & Code to see what happens when creative technologists join the modern creative team. We brought it to life on ArtCopyCode.com through a series of experiments to inspire agencies with what's possible in a connected world and equip them to take part.

Like a book, the site is separated into chapters of inspiring trends that are driving amazing work on the web. Within those chapters are experiments that showcase how brands can tell stories differently on the web.

We kicked off Art, Copy & Code with a film, built from code that's context-aware and different every time its viewed. We followed up with the Talking Shoe, a smart sneaker with a personality that broadcast the wearer's movements to the web. And finally, Google worked with Burberry to create Burberry Kisses, an interactive experience that lets you send personal messages to loved ones sealed with your actual kiss.

2014 Awards

Total Points: 5

Merit

Credits

Agency

72andSunny / Los Angeles

Production Company

Stink Digital / Los Angeles
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