To introduce Art, Copy & Code, we created a sixty-second film ? but instead of filming and editing it, we built it out of code. With the help of interactive director Ben Tricklebank and Tool of North America, we merged the storytelling of film with the real-time updates and personalization made possible by code.

The result is a film that's context-aware and different every time it's viewed. Everything about the film, except for the narration, is dynamic. Scenes change based on the viewer's location, local weather and time of day, and the people, work and news featured are different each time it's viewed. The film is a living demonstration of how art, copy and code can make storytelling richer and more personal.