The One Show

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2014 One Show - Interactive

Racer: A Chrome Experiment

Agency Google Creative Lab / New York

Client Google

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Category

Craft / Sound Design

Annual ID

140458N

About the Work

With Racer, we wanted to demonstrate the power of Chrome, the mobile web, and the magic that's possible when devices talk to each other. Typically, multi-player mobile games are native apps, so our challenge was to squeeze every ounce of performance and richness out of compiled technologies like Javascript, CSS, and HTML5 Canvas ‚?? and deliver it for mobile hardware (which is great for gaming because of its size, but less powerful than its desktop counterparts). We learned a lot along the way as we labored and tinkered to make Racer fast, visually crisp, and acoustically sharp. (For the electronic fans out there: our ultimate geek out moment was commissioning Giorgio Moroder, to compose Racer's title track).

2014 Awards

Total Points: 25

Gold Pencil

Credits

Agency

Google Creative Lab / New York

Production Company

Active Theory / Venice
Plan8 / Stockholm

Music / Sound

Giorgio Moroder
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