The One Show
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Category
Social Media / Best Use of A Social Network
Annual ID
141227N
About the Work
Violence against women was a major issue in 2013. Be it the high profile rape cases in India, or women's rights abuses in Iran, you couldn‚??t miss the headlines. And the global outrage was palpable.
But our reaction ‚?? in the west ‚?? belies a shocking truth: violence against woman still happens here, and at a rate most people wouldn‚??t believe. In fact, we unearthed a statistic that says with every passing second a woman in Canada is abused. So Interval House ‚?? Canada's first woman's shelter, now in it's 40th year ‚?? wanted to get this fact into the newsfeeds of our target, inspiring a younger generation to take up the cause.
Applying the principles of micro-financing to philanthropy, we gave our target the chance to own the smallest interval of a day ‚?? a second ‚?? while making a big difference on a woman's life.
But our reaction ‚?? in the west ‚?? belies a shocking truth: violence against woman still happens here, and at a rate most people wouldn‚??t believe. In fact, we unearthed a statistic that says with every passing second a woman in Canada is abused. So Interval House ‚?? Canada's first woman's shelter, now in it's 40th year ‚?? wanted to get this fact into the newsfeeds of our target, inspiring a younger generation to take up the cause.
Applying the principles of micro-financing to philanthropy, we gave our target the chance to own the smallest interval of a day ‚?? a second ‚?? while making a big difference on a woman's life.
2014 Awards
Total Points: 5
Merit
Credits
Agency
UNION / Toronto
Art Director
Pedro Izzo
Designer
Justin Aitcheson
Executive Creative Director
Lance Martin
User Interface Designer
Matt Grannary
Writer
David Strasser
Agency Producer
Jen Dark
Creative Team
Cheryl McKenzie
Daniella Casasanta
Heather Black
Technical Producer
Steve Shaddick
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