The One Show
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About the Work
To broaden the appeal of wimbledon to a younger cooler audience, drive support and create social buzz around Andy Murray and adidas at Wimbledon we created a live twitter game - within the game. During play #hitthewinner asked fans to 'go all in for Murray to win', and every set, pick a target on the court where they wanted Murray to hit a winning shot. 'Every time he hits a winner you could win'. The more winners, the more prizes. The realtime, reactive game ran on twitter during play. If he won, so did the fans. And he most certainly won this time. Over 55,000 people played which along with a whole load of other social fodder and pr led to over 72 million impressions. Adidas were the most talked about brand during wimbledon.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Iris / London
Creative Director
adam fish
david feldman
Designer
dan stern
Director
henry scotland
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