The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Social Media / Best Integrated Campaign Led by Social
Annual ID
140700N
About the Work
The UN asked us to generate essential funding for humanitarian aid efforts. While people want to help disaster victims, often the only resource they have to give are their words of support, strength, hope and peace. Our solution was to turn people's words into action. Introducing ‚??The World Needs More‚?? ‚?? a first of its kind marketplace for words. Brands and individuals are invited to sponsor a word they think the world needs more of. Every time that word is shared using #theworldneedsmore, a percentage of the sponsored amount is unlocked. The more words people share, the more money is donated.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett / New York
Starcom, Sunshine Sachs / Los Angeles, New York
Droga5 / Sydney
Production Company
Stink Digital / New York, London, Paris, LA
The Mill / London, New York
Beast Editorial, Nice Shoes / New York
Soul Pancake / Los Angeles
DuoTone, Heard City / New York
N9VE / Milan
LargerThanLife Inflatables / Los Angeles
Art Director
Andre Gidoin
Riley James Milhem
Chief Creative Officer
Jay Benjamin
Group Creative Director
Wayne Robins
Andy Fergusson
Creative Technologist
PJ Ahlberg
Director
Steven Jordao
Mark Pytlik
Executive Creative Director
Kieran Antill
Michael Canning
Darren Wright
David Skinner
Programmer
Arpad Ray
Marco Rosella
Agency Producer
Jeremy Fox
Karen McKibben
Tom Pina
Technical Producer
Alex Sturtevant
Iliana Espineira
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