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2014 One Show - Interactive

Fighter Pilot - Behind The Visor

Agency George Patterson Y&R / Melbourne

Client Royal Australian Air Force
BACK TO RESULTS

Annual ID

140453N

About the Work

Strange as it may seem, the Australian Air Force struggles to find recruits for the role of Fighter Pilot. The problem is, very few people know what it takes to become one, and fewer think they even stand a chance. It's a role that is seen as elite and too hard for an everyday person to possibly become.

We had to break down this notion.

To do this we created "Fighter Pilot: Behind the Visor"- an unprecedented look through the eyes of a trainee Fighter Pilot, that shows how an everyday civilian can be turned into a top-gun.

In essence, it's the training you do to become a Fighter Pilot, before you train to become a Fighter Pilot.

The desired outcome was to show potential candidates it was possible to become a Fighter Pilot, if you were smart and dedicated.

This was delivered across a multitude of touch points.