The One Show
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About the Work
As a market leader with Australia's most visited banking website, The Commonwealth Bank wanted an online destination that matched their innovative approach to banking and their new ‚??CAN‚?? positioning.
So we redesigned the site with the customer in mind, to help them start planning their financial goals quickly and easily.
The site's entire user experience has been rebuilt from the ground up, creating a totally different banking website that allows users to browse solutions by their goals and easily find information and content customised to their needs, while the responsive design allows for a unified, full-screen experience across all devices.
The result saw dramatic increase in applications for banking products and overall customer satisfaction.
So we redesigned the site with the customer in mind, to help them start planning their financial goals quickly and easily.
The site's entire user experience has been rebuilt from the ground up, creating a totally different banking website that allows users to browse solutions by their goals and easily find information and content customised to their needs, while the responsive design allows for a unified, full-screen experience across all devices.
The result saw dramatic increase in applications for banking products and overall customer satisfaction.
2014 Awards
Total Points: 5
Merit
Credits
Agency
VML Australia / Sydney
Creative Director
Aden Hepburn
Programmer
Giles Butler
Daniel Peterson
Remon Saddik
User Experience Designer
Rob Romine
Rob Aston
Agency Producer
Tim Fletcher
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