The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Everyone knows what Alzheimer's Disease is. But never in-depth enough for people to understand and relate to sufferers of the disease or the pain of their caregivers. forgetmenot.sg wants people to experience first-hand the life of an Alzheimer's Disease sufferer.
forgetmenot.sg leads people into the world of one afflicted by the disease. How the sufferer's world is eroded by the disease can be experienced almost first hand as we journey through the website, which shows the day and recurring days of an Alzheimer's Disease sufferer. The entire journey is experienced through animated GIFs, which aims to amplify the severity of the disease.
Animated GIFs form the backbone of forgetmenot.sg and are seamlessly strung together in continuous loops as a life story of an Alzhiemer's Disease sufferer. The resulting effect amplifies the symptoms and struggles of one stricken by the disease, which can be truly felt by the user and viewer.
forgetmenot.sg leads people into the world of one afflicted by the disease. How the sufferer's world is eroded by the disease can be experienced almost first hand as we journey through the website, which shows the day and recurring days of an Alzheimer's Disease sufferer. The entire journey is experienced through animated GIFs, which aims to amplify the severity of the disease.
Animated GIFs form the backbone of forgetmenot.sg and are seamlessly strung together in continuous loops as a life story of an Alzhiemer's Disease sufferer. The resulting effect amplifies the symptoms and struggles of one stricken by the disease, which can be truly felt by the user and viewer.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Kinetic Singapore / Singapore
Creative Director
Pann Lim
Designer
Esther Goh
Photographer
Gian Jonathan
Programmer
Bagus Kuncoro
Writer
Eugene Tan
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