The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
Mashable approached Code and Theory to develop the brand's first Android app. Having a responsive site already in place, we first asked ourselves what the role of a native experience could be within the Mashable ecosystem. We immediately saw the opportunity to leverage native-specific functionality, so that the app would serve as an additive experience that browsers couldn‚??t offer.
Mashable's audience loves to share content, often and before any of their friends. Not only does the new Android app showcase Mashable content through a slick design and discovery experience, it also alerts users of ‚??about-to-trend‚?ù articles through push notifications and the Mashable Velocity algorithm. What's more, leveraging the Android's native sharing functionality, the app allows users to share content to any app already installed on their device with just one tap.
The app launched with great success, surpassing the 10,00+ download mark in just less than 10 days.
Mashable's audience loves to share content, often and before any of their friends. Not only does the new Android app showcase Mashable content through a slick design and discovery experience, it also alerts users of ‚??about-to-trend‚?ù articles through push notifications and the Mashable Velocity algorithm. What's more, leveraging the Android's native sharing functionality, the app allows users to share content to any app already installed on their device with just one tap.
The app launched with great success, surpassing the 10,00+ download mark in just less than 10 days.
2014 Awards
Total Points: 5
Merit
Credits
Agency
Code and Theory / New York
Designer
Josh Long
Brian Aguilar
Executive Creative Director
Dan Gardner
User Experience Designer
Michael Newcomb
Agency Producer
Benjamin Smit
Technical Producer
Joseph Jorgensen
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