The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

SAVING YOUR FUTURE

Agency Yahoo Japan Corporation / Tokyo

Client Yahoo Japan Corporation
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URL

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Annual ID

141310N

About the Work

Knowing the future is saving future lives. In Japan, the threat of natural disasters is a part of everyday life. Each year, Japan experiences more than 5000 earthquakes greater than magnitude 3 and more than 20 typhoons. After the Great East Japan Earthquake of 11 March 2011, Yahoo! JAPAN developed the "Disaster Alert App". This app alerts users in advance whenever a natural disaster is about to strike. It informs the user of when, where, and the level of danger. Before, disaster warnings in Japan were only available through mass medias. By delivering alerts directly to people's smartphones, users receive the right information at the right time - before the threat reaches them. In a year since its release, our app has ranked 1st in its AppStore category. Our app has been downloaded 2.6 million times so far. This means we are watching out for 2.6 million lives.