The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

bookly

Agency NATIVE VML / South Africa

Client Modjaji Books
BACK TO RESULTS

URL

Click to launch

Annual ID

140858N

About the Work

The children of South Africa are starved for reading material. There's little access to books, libraries or the Internet and local shops does not sell quality books. The one thing they can access is a mobile phone.

The problem is that most of these phones are old, un-smart and with data-costs being so high, very limiting.

We reinvented the mobile phone by building an App for a low-cost data platform called Mxit.

We called it bookly - a sophisticated e-book reader that brings smartphone functionality to feature phones and streams books to those who need them most ‚?? for free. Users can browse books by name, author or genre, save their progress, create their own virtual bookshelf and get rewarded for reading the most.

With more than 400 books on the platform, more than 6.5 million children now have their very own libraries, on their very own phones.