The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Wanting to make it easier than ever to order delicious food, Chipotle knew it was time to revisit their mobile presence. The new Chipotle Ordering App was specifically designed to highlight simplicity, inspired by Chipotle's lightning-fast service lines. When an uncontrollable craving hits you, just pull out your device, build your masterpiece, and pay‚??all with the touch of a finger. The app will give you directions to the nearest Chipotle location, and then: no waiting in line. Walk in, pick up, and eat. The Ordering App remembers your favorite orders and payment methods, all through your secure Chipotle.com account. We translated the app into French and Spanish, and launched it in three new countries: Canada, France, and the UK. Since launch, the Chipotle Ordering App has sat in the top five most popular Food apps in the App Store, and has seen over a million downloads, and counting.
2014 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
ROKKAN / New York
Art Director
Wii Yatani
Chief Creative Officer
Charles Bae
Designer
Akiko Okazaki
User Experience Designer
Jayse Lee
Emily Tong
Annie Ha
Agency Producer
Eric Liou
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