The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

ColorSnap Glass™

Agency Resource / Columbus

Client Sherwin-Williams

Category

Use of Technology / Augmented Experience

Annual ID

141085N

About the Work

For seven years, Resource has helped Sherwin-Williams become the industry leader of high-quality paints by fundamentally changing the way people discover and select color. In 2009, the agency launched the first ColorSnap mobile application, recognized by Advertising Age as one of the Top 10 Branded Apps of the Decade with over a million downloads to date. This year, the agency made history and headlines again with the launch of ColorSnap Glass, the first Google Glass application for a major consumer brand. This latest tool in the quartet of our groundbreaking ColorSnap applications is not only helping a Fortune 500, century-old paint company get a jump on the competition, it lets consumers envision the future through the lens of ColorSnap Glass.

2014 Awards

Total Points: 5

Merit

Credits

Agency

Resource / Columbus
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