The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Other Digital Solutions
Annual ID
140712N
About the Work
A gadget which uses the same principle behind blood donation. We developed a cable which transfuses energy between smartphones. Just connect a donor with full battery to bring life to an powerless one.
We released the new gadget for trials at the chain of restaurants Outback Steakhouse. Every time someone made an energy transfusion, they were told how to donate blood at the nearest blood bank.
We released the new gadget for trials at the chain of restaurants Outback Steakhouse. Every time someone made an energy transfusion, they were told how to donate blood at the nearest blood bank.
2014 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Leo Burnett Tailor Made / Sao Paulo
Art Director
Marcelo Bruzzesi
Marcio Bento
Chief Creative Officer
Marcelo Reis
Creative Director
Rodrigo Jatene
Executive Creative Director
Guilherme Jahara
Writer
Fernando Calvache
Agency Producer
Celso Groba
Maria Fernanda Moura
Camila Aquino
Related Awards
