The One Show
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Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
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About the Work
We equipped a train, traveling west across the old frontier, with tools for the modern frontier - going forth on a journey of global creativity. Aboard were vintage devices reinvented for the social web - fusing analog and digital in a way that linked Levi's past to the present. With these tools, artists on the train connected with, and inspired, a worldwide following - sparking collaboration on four online art projects exploring personal, and shared journeys.
2014 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
AKQA / San Francisco
Production Company
Fake Love / New York
Creative Director
Paul Nowikowski
Creative Technologist
Stephen Hadinger
Designer
Sergio Vilatimo
Director
Mike Murray
Executive Creative Director
Neil Robinson
Writer
Paul Bootlis
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