The One Show

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2015 One Show - Interactive

Enemy Front

Agency McCann Worldgroup Poland / Warsaw

Client CI Games
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Annual ID

150772A

About the Work

On 1st of August in 1944 an uprising broke out in Nazi occupied Warsaw. For 2 months the citizens of Poland’s capital fought for their freedom and for their city. Warsaw Rising was the largest resistance action of World War II. But… people from other countries know very little if anything about the it and how important it is for Poles. Even those around the world playing a new video-game called Enemy Front, which is set during the Warsaw Rising. We decided to change this and spread awareness among our gamers, that the Warsaw Rising was a real historical event, not just a virtual one. The idea was simple: At exactly the same moment when Poles stop on the streets to honour the heroes – WE STOPPED THE GAME. A special patch uploaded a few days earlier caused the virtual action in Enemy Front to freeze for a minute.