The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Websites / Public Service / Non-Profit
Annual ID
150542A
About the Work
Cancer is still a taboo. But how can we challange the way society sees it? Most of the photos used in commercials are taken from one place - photo stocks. So, on behalf of the Rak’n’Roll Win Your Life Foundation, we created a brand new one: Photos for Life, the world’s first photo stock, where all of the models are cancer patients and survivors. Because can there be greater happiness than the shining faces of people who enjoy life despite cancer? Our photos have already been bought by the world’s biggest brands, such as Ikea, magazines like Men’s Health, and many others, generating well over 500,000 dollars worth of earned media. We ask them to accompany our photos with a signature. For example this one: “The model in this photo won their fight with cancer. Learn more at www.photosfor.life” And the best part? The entire income finances therapy for cancer patients.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Isobar Poland / Warsaw
Production Company
ShootMe / Warsaw
Chief Creative Officer
Maciej Nowicki
Designer
Adam Zawiasiński
Producer
Michał Majewski
Agency Producer
Aleksandra Matuszewska
Creative Team
Jan Cieślar
Rafał Ryś
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