The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Interactive

Google Made with Code

Agency Red & Co. / Portland

Client Google

Category

Websites / Social Networks / Community

Annual ID

150989A

About the Work

Technology rules the world. We all know that. And for lots of reasons, guys seem to rule the technology that rules the world. (We know that, too.) We created MadewithCode.com with Google because even though more aspects in our lives are powered by technology, women aren’t represented in the companies, labs, research, creative arts, organizations, and boardrooms that make technology happen. If girls are inspired to see that Computer Science can make the world more beautiful, more usable, more safe, more kind, more innovative, more healthy, and more funny, then they will begin to contribute their essential voices. We created a website that for the first time, unites coding organizations and non-profits in one place, developed 13 coding projects to creatively engage girls, shot 12 documentaries that give girls role models and produced an Anthem film to help parents, teachers, and educators see how important coding really is.

2015 Awards

Total Points: 5

Merit

Credits

Agency

Red & Co. / Portland
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