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2015 One Show - Interactive

Google Night Walk

Agency 72andSunny / Amsterdam + Google Creative Lab Emea / London + MediaMonks / Hilversum

Client Google
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Annual ID

150013A

About the Work

We use Google so often, we take it for granted. Show the power of Google products to help ordinary people achieve extraordinary things, and to motivate people to experiment with Google products themselves. Our aim was to inspire people to do more with everyday Google products. The creative idea combined documentary-style storytelling with an innovative, interactive experience. The film ends with a seamless transition to an immersive website, where users can explore the city of Marseille for themselves using the best of Google technology. Night Walk in Marseille is the first-ever night time Street View. Hundreds of high-definition photospheres combined with binaural sound allow users to take a virtual tour around Marseilles creative quarter. For both 72andSunny and Google, the campaign represents what we see as future of storytelling, combining the best of age-old approaches with the most exciting