The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Radio / Public Service - Single
Annual ID
150603A
About the Work
Despite years of government scare tactics, thousands of young Australians are still involved in car accidents every year due to speed, inexperience and driver distraction. Costing Australians an estimated 27 billion dollars annually. Samsung wanted to make a difference to these statistics. So S-Drive was born – a safe driving program that uses Samsung’s strongest connection point to the young: the smartphone. At its heart is the S-Drive app, which is designed to encourage safer driving using rewards rather than punishment. In doing this, S-Drive helps to transform one of the biggest distractions on the road into a potentially life saving tool.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Leo Burnett / Sydney
Production Company
Eardrum / Sydney
Chief Creative Officer
Andy DiLallo
Executive Creative Director
Grant McAloon
Vince Lagana
Writer
Grant McAloon
Creative Team
Vince Lagana
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