The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Radio

K9FM

Agency Colenso BBDO / Auckland

Client MARS Pedigree
BACK TO RESULTS

You have exceeded your allotted number of views.

For full access to our extensive awards archive

Members Login Here

Annual ID

150234A

About the Work

We know dogs get stressed when left at home alone. So owners leave the radio on to keep them company - but usually it’s horrible human radio. So we thought it was time that dogs had a radio station specially made for them. So we created K9FM. Research told us classical music calms dogs down, ambient noise will keep them stimulated, and what dogs love listening to most is their owners voice. So we brought all this together to create original content that plays all day, every day on 87.7 K9FM.