The One Show
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Category
Architecture / Built
Annual ID
151132A
About the Work
Benjamin Moore wanted to promote their sponsorship of the Boston Red Sox. We decided to let fans take Fenway home for the first time. Introducing Green Monster paint. We took the Monster everywhere: to the suburbs of Boston and even to the home of Boston’s biggest rival: New York City. We set up shop on 21st and 3rd, built a replica of the Monster and painted it with Green Monster Green. Behind the wall, we embedded legendary Boston comedian, Lenny Clarke and let him go head to head with New York fans. And they didn’t disappoint.
2015 Awards
Total Points: 5
Merit
Credits
Agency
The Martin Agency / Richmond
Art Director
Sean Riley
Chief Creative Officer
Joe Alexander
Creative Director
Vanessa Fortier
Designer
Jason Nuttall
Charles Watlington
Writer
Justin Bajan
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