The world’s greatest minds come together at the TED Conference each year to push the world forward. As speakers or spectators, “TEDsters” are there by design to shape the future of Technology, Entertainment and Design. Target is a national retail brand known for approachable design, from exclusive fashion/home lines to stylish electronics and grocery packaging. Through the brand promise “Expect More. Pay Less,” they’ve redefined consumer expectations. Target’s sponsorship of the TED Conference continues to elevate this design credibility and enable connections that help push the brand’s innovation forward. The “Write The Next Chapter” social space came to life at the Vancouver Convention Centre from March 17-21, 2014. Each intricate detail was architected to write the biography of Target and TED, and to celebrate the words of wisdom that will lead to design achievements of the future.