The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Interiors / Retail
Annual ID
150955A
About the Work
Using digital solutions, Nike has reimagined the traditional retail environment. Empowered by mobile devices, associates are freed from the counter so they can engage directly with consumers: to educate and excite them, and complete their purchase process. Services are seamlessly integrated into shopping, transforming the store into a hub for athletic improvement and product knowledge. Touchscreen-enabled customization is layered throughout, so consumers can always find or create the right product for them. This fully connected experience was prototyped in flagship stores globally and launched sequentially, designed from the beginning to expand and grow with consumer needs and technological innovation.
2015 Awards
Total Points: 5
Merit
Credits
Agency
R/GA / New York
Art Director
Matt Schrieber
Creative Director
Aaron Pollick
Chris Hayes
Designer
Kenji Shimomura
Rachel Starnes
Executive Creative Director
Una Walsh
Writer
Omar Almufti
Creative Team
Lamar Hines
Adam Housman
Tim Hutchinson
Adriana Rivas
Joe Carolino
Sergio Kuba
Erica Grimaldi
Dani Viedma
Eric Estes
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