The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Year after year, IBM earns the most U.S. patents. Its innovations have shaped commerce, history and the computer age. But if you're not in business, government or technology, you probably haven’t a clue what IBM actually does. IBMblr on Tumblr is a blog that showcases what IBMers do best—namely invent stuff, while sharing the company’s passion for design. All translated into fun-sized snippets and GIFs for Tumblr. Often experimenting with the platform itself including, a physical Play Machine operated by IBMblr likes, reblogs and follows and a Fratalizer app that recoded all of Tumblr into fractal art.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy New York / New York
Chief Creative Officer
Steve Simpson
Creative Director
Sam Mazur
Executive Creative Director
Ryan Blank
Mike Hahn
Susan Westre
Illustrator
Tracey Berglund
Iain Acton
Al Boardman
Ida Frosk
Adam Hayes
Richard Perez
Craig Robinson
Tim Van den Broeck
Gwen Vanhee
Agency Producer
Erica Rehbock
Leslie Dacri
Lee Weiss
Glorianne Cody
Danielle Magee
Content Strategist
Melissa Hochman
Scott Martinez
Sissi Nie
David Schneider
Stuart Tracte
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