The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Social Media

IBMblr

Agency Ogilvy New York / New York

Client IBM
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URL

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Annual ID

150897A

About the Work

Year after year, IBM earns the most U.S. patents. Its innovations have shaped commerce, history and the computer age. But if you're not in business, government or technology, you probably haven’t a clue what IBM actually does. IBMblr on Tumblr is a blog that showcases what IBMers do best—namely invent stuff, while sharing the company’s passion for design. All translated into fun-sized snippets and GIFs for Tumblr. Often experimenting with the platform itself including, a physical Play Machine operated by IBMblr likes, reblogs and follows and a Fratalizer app that recoded all of Tumblr into fractal art.