The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Social Media / Branded Social Post
Annual ID
150583A
About the Work
BMW’s Super Bowl spot takes a trip to the past when the Internet was still a mystery, and then highlights BMW’s new, futuristic big idea – the all-electric BMW i3. To keep the conversation going on social media, we created an Instagram/Vine video that gives users a glimpse into the future. Hundreds of predictions for the next big idea quickly animate through. Users can tap to pause the video, getting a new prediction each time.
2015 Awards
Total Points: 5
Merit
Credits
Agency
kbs+ / New York
Art Director
Rob Collignon
Chief Creative Officer
Dan Kelleher
Jonathan Mackler
Creative Director
Marc Hartzman
Aileen Calderon
Rob Collignon
Executive Creative Director
Paul Renner
Social Media Manager
Greg Berman
Chelsea Naftelberg
Agency Producer
Jenny Read
Technical Producer
Kirsten Golden
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