The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Social Media / Branded Social Post
Annual ID
150578A
About the Work
ELAN languages has a great online translation tool. But not many people know the quality of ELAN because they use the obvious: Google Translate. To prove that ELAN offers a better translation we put both tools to a test. A tasting test. We translated a Japanese recipe, one with ELAN, and one with Google translate. Then a chef cooked the two translated recipes. And we served the two dishes to passers-by. The outcome was clear: ELAN translated a far tastier dish than Google translate.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
JWT Amsterdam / Amsterdam
Production Company
DPPLR / Amsterdam
Creative Director
Maarten Vrouwes (concept)
Friso Ludenhoff (concept)
Designer
Kyoko Takeshita (concept)
Director
Maarten Groen
Editor
Chee-Han Wong
Wouter Abbestee
Executive Creative Director
Bas Korsten (concept)
Producer
Amber Akkermans
Sound Designer
Jacco Lenstra
Agency Producer
Linda Jansen
Mariska Fransen
Stephanie Ruitenbeek
Creative Team
Mick van Dantzig (D.O.P)
Related Awards
