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2015 One Show - Social Media

The First Post in Braille

Agency McCann Lima / Lima

Client Union Nacional de Ciegos del Peru
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Annual ID

150750A

About the Work

The National Blind Unit of Peru (UNCP), has been fighting over 80 years for social inclusion of people with visual disabilities. Despite all these years, few people really know their work. To change this, we post a braille message in their fanpage, only this would be understood by all. How? We use the tag system as a translator, so that by passing the hand cursor over each word, the meaning reveals. Achieving a virtual experience of braille reading.